eCommerce Allstars

How to Create Ultimate Buy-In and Avoid Work-Culture Toxicity


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You don't build culture; you let culture build itself. How? By empowering your people. Nelson Mandela once said, "It is wise to persuade people to do things and make them think it was their own idea." While the sentiment behind this quote is valuable, the approach of persuasion can be problematic.

Let's unpack this. Persuasion implies convincing someone to do what you want. But what if what you want isn't necessarily the best thing? Moreover, assuming that others are smarter than you and involving them in the process fosters collaboration and ownership.

Empowering people means allowing them to develop processes and structures that make sense for their work. When employees are involved in crafting solutions, they're more likely to fully embrace them. They take pride in their contributions and hold each other accountable.

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eCommerce AllstarsBy Branden Moskwa, Mission Driven Ecommerce Advisor, Award-Winning Author, Speaker