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How to Create Value-Driven Content That Resonates with Cybersecurity Buyers | Andra Zaharia
f you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach.
Content. The fuel that drives demand today.
There is so much of it online.
Unfortunately, though, the mass majority of content in the field has left security buyers confused and distracted.
The problem that security practitioners find themselves in right now is that they’re bombarded with high quantities of content but also high quantities of higher-quality, product-centric content too.
So, how do we go back to the core and create content that focuses on the real problems we can solve for security practitioners so they have the ability to make good decisions?
In this episode, I had a candid and practical conversation with Andra Zaharia, creator and co-host of the Cyber Empathy podcast and cybersecurity marketing expert.
We discussed the challenges she faces as a content marketing professional in cybersecurity, stereotypes to battle in order to be successful in the field, questions to ask to deliver valuable content, and the framework she uses to produce content.
Join Audience 1st Today
Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/
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By Dani Woolf
5
55 ratings
f you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach.
Content. The fuel that drives demand today.
There is so much of it online.
Unfortunately, though, the mass majority of content in the field has left security buyers confused and distracted.
The problem that security practitioners find themselves in right now is that they’re bombarded with high quantities of content but also high quantities of higher-quality, product-centric content too.
So, how do we go back to the core and create content that focuses on the real problems we can solve for security practitioners so they have the ability to make good decisions?
In this episode, I had a candid and practical conversation with Andra Zaharia, creator and co-host of the Cyber Empathy podcast and cybersecurity marketing expert.
We discussed the challenges she faces as a content marketing professional in cybersecurity, stereotypes to battle in order to be successful in the field, questions to ask to deliver valuable content, and the framework she uses to produce content.
Join Audience 1st Today
Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/