As marketers, we're torn between… let's call it the brain and the body. The brain is all the data, knowledge, and information we have access to. The body is the action — actually doing something with this data that improves the customer experience. Joshua Nafman, global director of digital & media at Diageo, joins me for a look at how to shift our actions so we truly put the customer first.

Joshua Nafman is fluent in digital, media, data, ecomm, and brand, knocking down organizational silos to transform marketing organizations. You can find him here: https://www.linkedin.com/in/jnafman/