In this Episode, we speak to Maddy Martin, VP of Marketing (and partnerships) for Smith.ai, and one of her more active agency partners Matt Burke, CEO of Zillametrics. Our goal was to unpack their partnership to determine what makes it so successful for both parties. How to find and enable thought leader agencies to create content with you to attract both users and other agencies. Aligning on target audience overlap, the content and mutual value. Supporting clients who come through those collaborations. Holding each side accountable throughout. And for Maddy - building the repeatable process around this solid example of Partner Enablement.

“What resonates the most is when somebody has done the due diligence enough to understand the type of clients we're working with and the type of solutions that are going to benefit us.” - Matt Burke

Sections:

[00:03:38] - Intros

[00:06:16] - Overview of the outcome of their partnership

[00:11:04] - Whatenabled Matt to be productive

[00:14:20] - Maddy’s SOPs and advice

[00:23:30] - How Matt likes to vet partnerships

[00:33:24] - How to approach Matt’s agency persona

[00:35:29] - Final advice from Maddy

Resources:

Here’s the article Matt created for Smith.ai

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.