In this episode, Kinsey dives into a fascinating Harvard Business Review article that reveals why only 5% of social media content goes viral—and how you can strategically increase your odds. Discover the powerful SPREAD framework that breaks down viral content into six key dimensions: Socially useful, Provocative, Replicable, Emotional, Ambiguous, and Distributive. From Duolingo's viral owl to Taylor Swift's cryptic album drops, learn how major brands engineer shareability into their campaigns. But going viral isn't just about creating buzz—Kinsey explores the critical backend systems you need in place to handle sudden traffic spikes and avoid the pitfalls that can crush unprepared businesses. Plus, she tackles the honest question every business owner wonders: Should going viral actually be your goal? This episode is for venue owners looking to create content that truly connects and spreads to the right audience. Resources mentioned: Harvard Business Review SPREAD framework article Jay Baer's "Youtility" Book Marcus Sheridan's "They Ask You Answer" Book What's your take on going viral? Share your thoughts with us @yourvenueexperts