Cosimo de’ Medici built an empire on principles that still hold weight today. In this episode, we uncover the business wisdom that made him a force to be reckoned with—his sharp focus on customers, his mastery of selling, and his commitment to systematization. These were not just tactics; they were the foundation of a thriving, resilient enterprise. And here’s the kicker: these lessons are as relevant now as they were in Renaissance Florence. Whether you're scaling a startup or refining a legacy business, Cosimo’s strategies offer a blueprint for success that’s both fulfilling and sustainable. 

Some topics covered are: 

• Understanding Cosimo de' Medici's transformative impact on business 
• The necessity of prioritizing customer needs over product passion 
• Insights on developing sales skills for business owners 
• The importance of systematizing for sustainable operations 
• Learning to adapt and innovate continually for business success 
• An invitation to explore deeper involvement in the Medici community