Today Jake Thomas joins us to talk about How to Create You Tube titles that people click. Jake is the author of the popular Creator Hooks newsletter. We talk about:

• Finding title inspiration from other industries
• The difference between writing titles for Google and YouTube
• Split testing your titles
• How to create curiosity
• The importance of modelling titles that work

Key Takeaways

• If you don't have a good title no one is going to click your video
• Google likes positivity - desire and curiosity rather than negativity
• Give the audience what they want and how they want it. Think about why they're searching.
• It's a mistake making content that's not for your audience eg if you have a channel about running, your audience aren't coming to you for nutrition tips
• If people follow you for your personality you have more flexibility on topics
• Don't write long and complicated titles
• It's worth split testing titles and thumbnails but not at the same time
• Open loops to build curiosity
• Taking things to the extreme can work well eg The best camera

QuoteIf you don't have a good title no one is going to click your videoMentioned in This Episode

Jake asked some of the best YouTubers, "How do you write such great titles?"

And they all say the same thing: "I just model what's proven to work on YouTube."

They're not better than you.

They're not smarter than you.

They just model successful videos.

The Creator Hooks email shows you 5 videos worth modelling to help you write great titles and save time.

Subscribe to the Creator Hooks Newsletter here

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