Whatever industry you’re in, branding is so much more than just your logo. It’s also a step beyond just having a great product. The same principles apply to the clean beauty industry as everywhere else. But it’s even more crucial to take these principles seriously in such a high-growth niche. In this episode Alexa Lombardo, founder of the boutique branding and marketing agency Atomic N°8 based in New York City, shares the mindset, strategies and future thinking new clean beauty entrepreneurs must embody if they want their brand to have real impact in the marketplace. A brand builder turned venture builder, Alexa specializes in collaborating with sustainability-minded founders to help them with their branding strategy. Tune in as she shares her ideas on how that can be achieved in the fastest-growing space within the beauty industry.

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