Today, in marketing and sales, it’s no longer enough to simply “use ChatGPT.” The real competitive advantage lies in building your own chatbots, designed to solve real business problems and create value. In this mini-course, I explain the real process, step by step, for creating your first artificial intelligence chatbot applied to marketing and sales. This content is designed for: students, recent graduates, and professionals who are learning AI by building, not just by testing prompts.