This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford.

Here’s the background. I’m a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process. 

The challenge I handed Brendan was that I have 2 people on my team, a head of marketing and a content writer, and we are starting from scratch, with zero content.

Brendan, where do we start?

We covered:

⚡ The alternative to 6-12 SEO retainers and why it’s so effective.

⚡ A four-part framework for SEO success. Brendan uses this to scale his clients from $10m to $100m in revenue.

⚡ How SEOs can use the I AM framework to create content that wins in search.

⚡ Why your product offer is so important, and it’s much more than your software.

⚡ Why copywriter Eugene Schwartz is an important part of great SEO.

⚡ How to create a content plan (our role play and how to ask the RIGHT questions before getting started).

⚡ 5-step revenue-focused content framework for early-stage startups

⚡ Gated vs Ungated content, Brendan weighs in.

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