If you want to achieve real business growth, a strategic and up-to-date marketing plan is one of your most powerful tools.

In this episode you will learn:

> The critical benefits to creating and maintaining a marketing plan

> Key data and insights that must be included

> The importance of a compelling and detailed Executive Summary

> Tips for kick-starting your marketing plan review

In today's episode of Be The Drop, I talk about the WHY, WHAT and HOW of marketing strategy. I discuss why it's likely to be your biggest asset for supporting business growth and I also give you a framework for reviewing or starting your own strategic marketing plan.

Join our Facebook Group, Brand Storytelling Superheroes for support and resources to achieve your marketing goals.

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