If you want to break through the noise in your industry, you need to establish what makes you different.

Start with a Manifesto, a short, powerful set of statements you can share to prove to your audience you’re different than the next speaker, coach, or consultant.

Now, your Manifesto doesn’t have to be a written Manifesto, but that’s a great place to start.

Aim for about 150-200 words and make sure it covers three key questions:

One, why do I do what I do?

Two, why does it matter?

And three, what makes me different enough to catch my audience’s attention?

I’ll share those three questions again so they’re easy to remember. These are the three questions you need to cover in your Manifesto:

The first question, why do I do what I do?

The second, why does it matter?

And the third question, what makes me different enough to catch my audience’s attention?

As you create the first draft of your Manifesto, I’ll give you a heads-up: your first draft is probably going to stink. That’s okay Show it to whoever will give you honest feedback and keep refining your Manifesto until it gives you goosebumps as soon as you start reading it.

And then, share it with me on social media. Just tag @keynotecontent so I can be inspired with you.

Have fun and good luck!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”