Live shopping isn’t just a trend — it’s the cheapest, highest-impact attention play you’ll find in ecommerce right now. In this episode, I break down exactly how brands can tap into live shopping to drive traffic, convert viewers, and create a loyal audience without blowing the ad budget. You’ll learn the platforms to focus on, the strategies that actually work, and the key mistakes to avoid so you can turn every live session into a revenue engine.

Whether you’re just testing live shopping or want to scale it into a major channel, this episode gives you the roadmap to succeed.

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