Rise and Bind

How To CRUSH It With Video In Your Agency - EP006 with Mike Crowley


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✍️ Show Notes:

In this episode of the Rise and Bind podcast, Chris Langille interviews Mike Crowley from Crowley Insurance, who shares his extensive experience with video marketing in the insurance industry.


Mike discusses the importance of video content for building relationships with clients, tracking success through inbound leads, and utilizing video for internal training. He emphasizes the effectiveness of the QuoteVids tool in enhancing customer experience and driving agency growth.


The conversation highlights the shift in consumer behavior towards video content and the need for insurance agencies to adapt to this trend. In this conversation, Mike Crowley and Chris Langille discuss the challenges and strategies in the insurance industry, particularly focusing on customer relationships, the importance of understanding insurance coverage, and the role of video marketing in educating clients.


They emphasize the need for effective communication, the use of AI tools for content creation, and the significance of maintaining an active Google Business Profile. The discussion also covers practical tips for agents to start video marketing and the importance of overcoming perfectionism in content creation.


Chapters


00:00 Introduction to Video Marketing in Insurance

03:36 The Importance of Video Content

08:27 Building Relationships Through Video

10:20 Tracking Success and Inbound Leads

14:53 Utilizing Video for Internal Training

18:17 The Impact of QuoteVids Tool

22:30 Enhancing Customer Experience with Video

26:24 The Price Dilemma in Customer Relationships

27:48 Understanding Insurance Coverage

29:45 The Importance of Communication in Insurance

30:58 Leveraging Video for Customer Education

31:56 Getting Started with Video Marketing

34:37 Utilizing AI Tools for Content Creation

36:22 The Power of Google Business Profiles

39:24 Advanced Video Production Techniques

42:45 Overcoming Perfectionism in Video Creation

...more
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Rise and BindBy Advisor Evolved