Most business leaders want certainty — you spend X amount of dollars on marketing, you get X in profit.

Often, however, the best results come not from certainty, but experimentation.

Maybe we should think a little more like scientists.

That’s something Talin Koutnouyan, Vice President of Research & Analytics at Influential, has learned in her career. She joins Cassidy in the latest episode to share the secrets to building a culture of experimentation.

They discuss:

-Why all organizations, big and small, are similar in their pursuit of growth (and mindshare)

-Why experimentation is so important in business and marketing

-How to cultivate an experimentation culture

-The timeless business and marketing principles that don’t require testing

-The 4 skills needed to lead an experimentation culture

-Why you need to focus on value, not your product

-How to be more intentional about your experimentation

If you want to hear more, subscribe to Leading with Data on Apple Podcasts, Spotify, or here.

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