In this episode I'm joined by Elli Runkles, for a conversation that might just shift the way you think about and approach writing sales pages.

Elli Runkles is a sales copywriter and messaging strategist who works with values-driven entrepreneurs to turn their big ideas into empathy-filled, money-making sales copy. She’s helped hundreds of online business owners, coaches, and creative entrepreneurs dig into their message, deeply understand their ideal clients, and write sales copy that both sells and sounds like them.

In this episode, Elli shares her tips on how to "de-bro" your sales copy, to focus on empathy rather than stabbing at people's pain points.

Shownotes: https://petchy.co/shownotes/030/