Those in the early stages of building their business frequently ask Nick about how you decide on a niche area and many are fearful about making a choice and getting this wrong.

The reality is it’s much easier to get started if you specialise in a niche area and market to a  specific customer avatar and Nick explains exactly how to become a specialist and shares a great checklist that will help anyone to decide on their niche area. With the great content Nick shares anyone can work out what their specialist area should be and how to market as a specialist to a specific customer avatar.

 

KEY TAKEAWAYS

• It’s much easier if you specialise and are working in a niche area rather than trying to market to everyone
• When you decide on a niche it doesn’t mean you have to stay with it forever it’s a way of getting started
• Take whatever a product or service does and specialise in serving a certain group of people, decide who the product or service is for.
• What’s the biggest pain they have that you can solve, the more aware they are of the pain the more you can help them
• Pick a specific group of people and solve a specific pain  to get started
• What is the measurable result you can promise
• Focus on what they want and their problem not what you think they need or their problem is.
• What do you care about most? who do you care most about serving?
• Where do you have the most credibility? Either through your own personal experiences or the results of your clients
• The more credible you are the easier it is to craft a message that resonates and attracts

 

BEST MOMENTS

‘It’s much easier to get attention in a niche market’

‘Niching is a marketing tactic, not a life sentence’

‘We started off super specialised and niched and it helped us to grow quickly’

 

VALUABLE RESOURCES

Empire Builders Podcast 

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.