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How to Decide What to Charge for Your Web Design Services
Recently, someone who was interested in my web design services expressed her (all too common) frustration to me:
“I just don’t know how to do this. One guy is quoting me $400, you’re quoting me $1,500, and this other guy is saying it’s gonna cost me $10,000! How the heck do I decide which one is worth my money??”
Pricing your web design services can be difficult. As it is for any digital trade. You can try to explain all of the work that goes into building a website. The keyword research, navigation planning, sitemap structuring, search engine optimization, graphic designing, performance optimizing, yada yada yada… But your client’s eyes are going to glaze over real quick.
Then there’s the downright shadiness of the web design industry as a whole. Sketchy web designers who make dubious claims are everywhere. And what about those guys from overseas who low-ball their competitors by offering to build entire websites for $200? All of this combines to make things confusing for the customer.
What can you do to alleviate your clients’ concerns while also charging a fair price for your services? I’m glad you asked…
Sign up for Launchers here!
Read the full blog post here
Watch the YouTube video here
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By Patrick Antinozzi
4.7
1414 ratings
Recently, someone who was interested in my web design services expressed her (all too common) frustration to me:
“I just don’t know how to do this. One guy is quoting me $400, you’re quoting me $1,500, and this other guy is saying it’s gonna cost me $10,000! How the heck do I decide which one is worth my money??”
Pricing your web design services can be difficult. As it is for any digital trade. You can try to explain all of the work that goes into building a website. The keyword research, navigation planning, sitemap structuring, search engine optimization, graphic designing, performance optimizing, yada yada yada… But your client’s eyes are going to glaze over real quick.
Then there’s the downright shadiness of the web design industry as a whole. Sketchy web designers who make dubious claims are everywhere. And what about those guys from overseas who low-ball their competitors by offering to build entire websites for $200? All of this combines to make things confusing for the customer.
What can you do to alleviate your clients’ concerns while also charging a fair price for your services? I’m glad you asked…
Sign up for Launchers here!
Read the full blog post here
Watch the YouTube video here