What content should you give away for free, and what content should you sell? It s a tricky question. There is no perfect, one-size-fits all answer. But there are guiding principles. And some of the best guiding principles I ve ever come across for this question come from a blog post that Chris Garrett wrote back in... Listen to episode

[16] How to Decide Which Content to Sell and What to Give Away for Free

Jerod Morris, Sean Jackson, and the rest of the team at StudioPress and Copyblogger (including Brian Clark, Sonia Simone, Chris Garrett, Brian Gardner, and more) deliver weekly insight on how to build thriving WordPress websites.

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Once you’ve made the big decisions about who your course is serving and what transformation your course will deliver (our topic last week), it’s time to get down to the nitty gritty of determining how you will actually execute your lessons. In this episode, we discuss three important questions you need to ask yourself to... Listen to episode

[63] 3Q for Executing Your Next Online Course

Once you have your website up and running, and you re consistently publishing good content and connecting with your audience, it s time to ponder whether creating an online course would be a smart next move. There are many different ways — both big and small — to incorporate an online course into your content and product... Listen to episode

[62] 3Q for Planning Your Next Online Course

The best way to navigate the crowded marketplace for online content is with a smart positioning strategy. What makes you stand out? Why will people pay attention to you and your content with so many other options out there? In this episode, we take a high-level look at how to reassess, and improve, the positioning... Listen to episode

[61] 3Q for Assessing (and Improving) Your Positioning

This week, as our series on SEO continues, we re talking about getting more links — which remain one of the most important and influential ranking factors that search engines look at. In general, what should you be doing to get more links? Here are three questions to ask yourself … Here is a quick rundown... Listen to episode

[60] 3Q for Optimizing Your Link Strategy for Better SEO

How do you attract more search visitors to your site? And more importantly, how do you make sure that the majority of those visitors are members of your target audience? Your keyword strategy will play a huge role in this, and this episode you will discover three areas of focus that will optimize your keyword... Listen to episode

[16] How to Decide Which Content to Sell and What to Give Away for Free

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