The Advisor's Guide to Estate Planning

How to Deepen Client Relationships w/ Holistic Estate Planning (Vieng Bounnam, CFP®, Fulcrum Wealth)


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Join us on this powerful episode of The Advisor's Guide to Estate Planning as we sit down with Vieng Bounnam, a seasoned Certified Financial Planner™ and a 25-year veteran at Fulcrum Wealth Management Group in the Pacific Northwest.

Vieng shares her compelling personal journey from fleeing Laos as a child refugee to building a successful financial planning practice deeply rooted in holistic, client-centered estate planning. Vieng discusses why life insurance and comprehensive estate planning aren't just financial tools, but transformational strategies to prevent hardship and secure family legacies.

Discover why incorporating estate planning into your advisory practice not only protects your clients but also significantly deepens client relationships, fosters intergenerational trust, and boosts long-term client retention. Vieng reveals practical insights on how to confidently initiate estate planning conversations, overcome client procrastination, and seamlessly integrate affordable trust-based solutions into your practice.

If you're a financial advisor committed to offering comprehensive wealth management solutions and creating lasting impacts for clients and their families, this episode is essential listening. 

Key Topics Covered:

  • Vieng’s inspirational journey and personal motivation for financial planning
  • Overcoming barriers and confidently introducing estate planning
  • Why revocable trusts are critical and how they protect clients from probate
  • Enhancing client relationships through proactive estate planning
  • Effective strategies to boost intergenerational client retention 


✅ Subscribe now for expert insights on elevating your advisory practice! 

📧 Questions or feedback? Contact us at [email protected].

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