In the marketing world, there is an ever-growing divide between creativity and data-driven marketing.

Many creatives worry that the increasing reliance on data will kill the freedom to take risks and pursue outside-the-box ideas. While advocates of data-driven marketing argue that dollars shouldn't be wasted on ideas that aren't guaranteed to generate a high ROI.

Realistically, the best option for success lies somewhere in the middle; where data is used to not only defend the creative process — but inspire it.

In this episode, we sat down with Brandee Sanders, VP of Marketing at Motive Retail, to discuss how creatives and marketers can build shields around their work using data.

Brandee is simply a marketing rockstar. She’s lived across two vastly different hemispheres of the mind, one side of logic and quantitative, statistical analysis and the other, human elementals driven by emotional, heart moving creatives. The deeply embedded world of data storytelling she’s had the pleasure of working in has afforded her the opportunity to collaborate alongside Emmy award nominated multimedia creators and has done her time in the trenches at startups going to IPO. She’s run the gamut from analytics to filmmaking and back again to demand gen and data science Ops.

In the episode we dive deeper into:

• How Brandee went from a performer to a digital marketer

Check out these resources that were mentioned in the show:

• Connect with Brandee on LinkedIn

If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere.

Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.