Episode #205: 

Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpredictable change fueled by geopolitical shifts, AI revolutions, and evolving customer needs. Lina argues that university‑taught playbooks are obsolete and modern leaders need a “goldfish mindset,” letting go of past successes or failures to connect emerging dots early. She also outlines how success now means building resilient, decentralized teams with fast and transparent cross-team communication.

“Success today isn’t about perfection, it’s about building trust. The brands and leaders who win are those willing to be genuine. They adapt fast. They lead with empathy, even when everything around them isn’t in flux.” – Lina Lugova

Lina dives into why the playbooks of yesterday no longer drive results. You’ll learn how to structure cross‑functional teams for decentralized decision‑making, foster transparent communication under pressure, and build a human‑first brand that thrives amid unpredictable change.

Follow Lina Lugova on LinkedIn

Follow host Steve MacDonald on LinkedIn