What if the reason you’re stuck in business isn’t your strategy, but the people you’re trying to serve?

In this quick, high-impact episode of Business Growth University, the host shares a hard truth learned from 11 years and over 6,800 coaching sessions: your product is not for everyone. He breaks down how he discovered his “absolutely people” through trial and error, and why humility, work ethic, and a strong desire for personal growth are non-negotiables. He also reveals his “absolutely not people” list and explains how protecting your time and energy is key to real success.

 Finally, he walks through a simple Venn diagram to help you define your true target demographic based on desire, money, sacrifice, and necessity. If you want better clients and better results, this episode is a must-listen.

How to connect with Alan?
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Episode highlights:

(0:00) Why you must get clear on your ideal client
 (1:18) The early days of the business and the lack of clarity
 (2:32) Expecting one audience but attracting another
 (3:19) Clarity comes from trial and error
 (4:30) Defining your “absolutely people” (10-10-10 traits)
 (6:54) Why humility is non-negotiable
 (8:23) The “absolutely not people” acronym introduced
 (10:10) Breaking down unstable and naive
 (10:48) Manipulative and entitled explained
 (11:41) Delusional vs. coachable
 (12:52) Significance-driven, arrogant, and immature traits
 (14:50) The Venn diagram framework
 (17:01) Desire vs. necessity
 (19:30) Why protecting your standards protects your success