When I started my start-up projects, I had to define my persona, it means "who is my typical customer".

I got this technique from a mentor in Silicon Valley who works in the start-up world.

It's a really simple technique, and really anyone can implement it.

Choose one person to conduct the interview. Close your eyes and imagine yourself as your typical customer, choose a name, a marital and family situation, a job.

You will describe a typical week, your habits practically hour by hour. You will then understand the behaviors of your typical client, when you can communicate with them.

In the next episode, you will discover how to apply this method if you have several personas!

Tell me what you thought of this technique and if it helped you establish your first persona

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