Marketers often talk about this concept of the avatar, but very often people new to the business are confused by what it is, how to use it, and how to make it up.

In this episode, we discuss the reader avatar and how to actually develop it. Doing so will allow you to create much more effective content as well as products your audience will actually want down the road.

First of all, I want to welcome you into 2015!

This is my first podcast to the year. I almost thought I might not get this thing out on time today. See, I have a Wednesday and Saturday release schedule that I have imposed myself for this podcast, but I actually brought in the New Year with a cold, which kind of suck. :-(

I actually went out in my RV to finish planning out all of my business goals for 2015 and I came down with a cold while I was in there. So I spent a lot of time snouting and all that. I only bring this up because I was really hoarse, I actually didn't know if I was going to sound okay to record this episode. But as it turns out, my voice is fairly normal today. Still coughing a little bit, but I am going to go and get this thing out because once I set a goal; if Wednesdays and Saturdays is my time to get these episodes out, I want to stick to it as much as I can. So that is what we are going to do.

Today, we are going to talk about how to define your Reader Avatar.