Bianca Dillon is the Founder of B:Content Marketing.  She is a certified inbound marketer obsessed with digital technology.  In this episode, Bianca and Nicola Steel discuss the magic of inbound marketing, lead nurturing and marketing automation.

Key takeaways

1. The importance of the buyer journey
2. How to use inbound marketing to build trust
3. How to use marketing automation

Links

Bianca LinkedIn profile - https://www.linkedin.com/in/biancadillon/
Website - https://bcontent.com.au/
Blogs - https://www.hubspot.com/inbound-marketing
https://www.hubspot.com/interactive-guide-to-inbound-marketing
https://www.hubspot.com/why-go-hubspot

JJP Talent Solutions website - https://jjptalent.com.au/

Spotlight on Software Development YouTube series - https://www.youtube.com/channel/UCwnOgXovhfFeggMrOkBWCAQ

Nicola LinkedIn profile - https://www.linkedin.com/in/nicolachristinasteel/