This episode of our  series, “Monday Marketing Takes” featuring an assortment of essential  marketing tips, key insights, as well as interviews with some of the key  players from around the world in marketing. Today we feature an  interview that I did with the President of Global Consumer Products for  ViacomCBS, Pam Kaufman. We discuss how to identify the expectations of  your audience as well as how to leverage brand to grow your business.  Enjoy! Let me know what you thought.

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