Three minutes. That's the exact amount of time you need to make an effective and compelling pitch, according to podcast guest Brant Pinvidic. He should know. The Hollywood producer has sold more than 300 TV and movie projects, including The Biggest Loser and Bar Rescue. In his new book, The 3-Minute Rule, he reveals his bag of tricks. Whether you’re pitching yourself, your business, or a writing project, you’ll find this simple storytelling technique from the Pitch Whisperer invaluable.