Create differentiation and stop chasing after bottom feeders. Do NOT try to be the low price leader. You’ll LOSE… Don’t try to compete with your competitors… You’ll be frustrated. By positioning yourself as the expert and authority in your industry you will create demand because you will be in a category of one. You should broadcast your awards and your client testimonials. Let EVERYONE know about your accomplishments and awards. This will create a sense of celebrity status in your town. People will flock to you because celebrity is one the most powerful forces in marketing. Our culture is obsessed with celebrities. Once you have done all this, you can demand high prices and people will gladly jump over barbed wire fence, swim through shark infested waters, and BRAG about it just for the opportunity to pay for your services.