Ben James is the Founder of 404, a Web3 platform revolutionizing 3D content creation by empowering users to build virtual worlds, games, and AR/VR/XR experiences without technical expertise. Leveraging decentralized technologies and advanced 3D generative models, 404 enables creators to bring their visions to life in real time, driving innovation in immersive digital content. Ben is also the CEO and Founder of Atlas, the Web2 counterpart of 404, focused on enhancing creativity in gaming and virtual world-building. A graduate of the Kenan-Flagler Business School at UNC (Magna Cum Laude) and holder of a Master’s in Architecture from the University of Applied Arts in Vienna, Ben’s work has been exhibited at renowned venues such as the A+D Museum in Los Angeles, the Venice Architecture Biennale, and the Storefront for Art and Architecture in New York.