Build and Bloom Photography Podcast With Jessica Whitaker

How to Design, Book, and Fulfill High-Ticket Branding Photoshoots with Wendy Yalom

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In this episode of the Build and Bloom photography podcast, we’re joined by Wendy Yalom, the OG of premium personal brand photoshoots. She will share with us what a premium Personal Brand Photoshoot is and how to design, sell, and fulfill one. Spoiler alert: if you’re looking to phase out of wedding photography but still need to book high-ticket packages, this might be what you need to hear.


In her 20-year career as a photographer, she’s traveled the world, building a successful career creating full-service Personal Brand Photoshoots for speakers, authors, executives, coaches, and online educators. She’s had the great fortune of working with many industry leaders and having her work featured on book covers, billboards, countless websites, and publications, among them the New York Times, Forbes, Cosmopolitan, Marie-Claire, Town & Country, Wall Street Journal, and more.


View the show notes & blog post for this episode here: https://www.jessicawhitaker.co/blog/how-to-book-branding-photoshoots


This podcast episode is a replay of a live stream Wendy did with me in the Build and Bloom Facebook group.

  • Wendy's Instagram: https://instagram.com/wendykyalom
  • Wendy’s website: www.wendy.photo
  • Wendy’s mentoring: www.personalbrandphotography.school


    • WHAT’S NEXT:

    • Join The B+B Facebook group: ⁠⁠⁠⁠https://www.facebook.com/groups/buildandbloomjessicawhitaker/⁠⁠⁠⁠
    • Follow Jessica on Instagram:⁠ ⁠⁠⁠https://www.instagram.com/jessicawhitaker⁠⁠⁠⁠
    • Follow the Podcast Instagram:⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/buildandbloom/⁠⁠⁠⁠


      • This podcast has been made possible by:

      • Business Basics:⁠ ⁠⁠⁠⁠https://www.jessicawhitaker.co/photography-business-basics-course⁠⁠⁠⁠⁠
      • Honeybook, the ultimate client management program:⁠ ⁠⁠⁠https://www.jessicawhitaker.co/photography-tool-honeybook⁠⁠⁠⁠
      • Narrative, the $6 photo culling software:⁠ ⁠⁠⁠https://www.jessicawhitaker.co/photography-blog-tool⁠⁠⁠⁠
      • Contractista, reliable lawyer-drafted Photography Contracts:⁠ ⁠⁠⁠https://www.jessicawhitaker.co/photography-contract-template
        • ...more
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        Build and Bloom Photography Podcast With Jessica WhitakerBy Jessica Whitaker
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