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How to Design Packaging that Sells? | Sephora, Kylie Cosmetics, Milk & more
What if your packaging could do the selling for you?
Your product might be great, but if your packaging doesn’t stand out - you’re losing sales.
In Lesson #2 of The FoundHers Podcast, we sit down with Briana Chandiramani, co-founder of GoToCo. She breaks down what makes packaging design powerful. She shares how a simple redesign helped Diaspora Co. 10x their sales and why Gen Z prefers subtle designs over loud, flashy ones. We also chat about the viral Milk X Sephora experiential packaging that took over the internet.
We’re also answering the big questions no one explains - What is KLD? Why do small packaging orders cost more? How do you balance aesthetics with function? And we’re taking notes from brands like Chanel, Gisou, and Whole Truth Foods, who know how to make packaging unforgettable.
Briana Chandiramani is redefining packaging with her brand, GoToCo. Built alongside her mother, GoToCo has collaborated with industry-leading brands like 82°E, Kylie Cosmetics, Milk, and Diaspora. With a passion for branding and an eye for design, Briana has turned her love for aesthetically driven packaging into a thriving and creative business.
About the show:
The FoundHers Podcast, hosted by StartInc, is a podcast for women in business. This is an unfiltered space where women founders and experts share the raw, untold truths of entrepreneurship.
https://www.instagram.com/thefoundherspodcast_/
https://startinc.in/podcast/
Hinal Mehta, Host
https://www.linkedin.com/in/hinalmehta15/
Briana Chandiramani, Guest
https://www.instagram.com/brianachandiramaniii/
https://www.instagram.com/thegotoco/
Gifting Partner for Season 2:
Harkoi - A beauty brand solving problems for Indian skin & hair
https://www.instagram.com/harkoi_life/
View all episodes
By StartIncWhat if your packaging could do the selling for you?
Your product might be great, but if your packaging doesn’t stand out - you’re losing sales.
In Lesson #2 of The FoundHers Podcast, we sit down with Briana Chandiramani, co-founder of GoToCo. She breaks down what makes packaging design powerful. She shares how a simple redesign helped Diaspora Co. 10x their sales and why Gen Z prefers subtle designs over loud, flashy ones. We also chat about the viral Milk X Sephora experiential packaging that took over the internet.
We’re also answering the big questions no one explains - What is KLD? Why do small packaging orders cost more? How do you balance aesthetics with function? And we’re taking notes from brands like Chanel, Gisou, and Whole Truth Foods, who know how to make packaging unforgettable.
Briana Chandiramani is redefining packaging with her brand, GoToCo. Built alongside her mother, GoToCo has collaborated with industry-leading brands like 82°E, Kylie Cosmetics, Milk, and Diaspora. With a passion for branding and an eye for design, Briana has turned her love for aesthetically driven packaging into a thriving and creative business.
About the show:
The FoundHers Podcast, hosted by StartInc, is a podcast for women in business. This is an unfiltered space where women founders and experts share the raw, untold truths of entrepreneurship.
https://www.instagram.com/thefoundherspodcast_/
https://startinc.in/podcast/
Hinal Mehta, Host
https://www.linkedin.com/in/hinalmehta15/
Briana Chandiramani, Guest
https://www.instagram.com/brianachandiramaniii/
https://www.instagram.com/thegotoco/
Gifting Partner for Season 2:
Harkoi - A beauty brand solving problems for Indian skin & hair
https://www.instagram.com/harkoi_life/