Data can be a powerful marketing tool but it can also become a source of distraction. In this episode, Paul and Josh discuss the differences between leading and lagging indicators and why leading indicators can revolutionize your marketing efforts.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars