Welcome back to your Winning Word Of The Day on The Starting Line podcast with host Cole Taylor. In this episode, Cole Taylor delves into the essential process of defining your organization's core values. Culture isn't just a set of words on a wall; it's about embodying values that truly reflect who you are. Discover how to avoid common pitfalls like creating aspirational values that don't align with reality, and instead, learn a practical exercise to unearth your authentic core values. These values will not only shape your culture but also guide hiring, firing, and decision-making, ensuring every action aligns with your organizational identity and goals.


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