To compete in today’s fast paced landscape, brands know they need to be better from the inside out. In the past (see Mad Men era), the old model for brands meant developing an external brand image to influence its consumers. Since then, the art of creating a brand has evolved from logo design and ad placements to a much more complex endeavor. Within this new model, a company’s true values replace its external brand image – meaning, looking good simply isn’t enough. In this episode, we’ll discuss what it means to develop a brand culture, how your brand can illuminate the DNA of your organization, and more.