Cathy Burke believes that leadership potential rests within every person, every community and every organisation. It just needs to be activated. Cathy works with people in organisations throughout the world to help them develop a leaders mindset.

In her previous life as Australian CEO and Global Vice President of The Hunger Project, Cathy transformed mindsets and developed leaders as the foundation of her work in villages around the world. Even in the most difficult conditions, time and again people without anything were able to tap into the power of their mindset to achieve remarkable outcomes in their communities.

In this season where we are revealing what goes on behind the scenes in the work that we do, I thought it pertinent to talk about some of the personal development that I have done recently that supports my growth as a human but also as a business owner and of course within my profession as a marketer.

Recently, I have felt that any stagnation, or any hurdles that were facing me in my profession and in my business, were not necessarily due to a lack of business and marketing skills, they have been due to a lacking mindset.

I recently completed Cathy’s Rising program and I am now aware of the significant role of mindset. In fact, I’d even go as far to say, that in hindsight, if I knew then what I know now, I would not even bother spending any money on any of the many other professional development programs I have done, until I got my mindset in the right spot.

In this episode, Cathy beautifully explains the role that mindset can play to help you lead a bigger life.

You can find more about Cathy’s Rising Program and her books on her website which is here: https://www.cathyburke.com/

To take Cathy's Leadership Mindset test - click here: https://leaders-mindset.scoreapp.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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