In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include:

• Defining what is product marketing 
• Why is product marketing important
• What marketers should do more of
• What is different about a product marketer, as opposed to a traditional marketer
• Raman's view on product marketing duties
• How to create playbook that help build out product marketing strategies that drive predictable revenue
• product marketing examples worth taking note of
• How to make your value proposition exciting enough for customers
• and much more