In this Episode we have the pleasure of having the Vice President of Sales from the Positive Thinking Company. We chat about app development and why a company would want to make an app. We then look at how to build an app and the different steps in the process. Andrew gives us great insight on how to scale an app once you have a good following. We talk about the value of employee apps in big industries and the impact of incentive systems when developing an app. We discuss customer acquisition strategies in the app space and how referrals and incetives are the best way to get customers. Andrew gives his own personal experience when he attempted to build an app which included the challenges and progression. Finally he provids advice to people and organisations who are looking to create an app of their own.

CHAPTERS  

0:00 - Intro 

2:28 - How to develop app concept 

6:40 - Why make an app? 

11:12 - How to build an app 

17:35 - Budget for app 

23:00 - How do you scale an app 

26:55 - Employee apps 

31:45 - Incetive systems 

37:25 - Web apps v Mobile apps 

42:50 - Customer Acqusition Strategy 

45:55 - Andrew's experience in building an app 

52:40 - Advice to people wanting to build an app 

53:20 - Outro

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