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In this episode, we discuss how to strategize on developing and effectively deploying a parts eCommerce program. Historically, manufacturers and distributors were B2B focused and pushed the online sales to the eTailers of our industry. Today, a paradigm shift is happening with manufacturers doing D2C and tying in their distribution network. 

• How to strategize and deploy an effective eCommerce plan
• Leverage your distribution network to make all parts within your portfolio available 
• Seamlessly route orders within your own & partner network 
• Ensure features equate to benefits 
• Selecting a technology platform that is industry-focused 

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#autoparts #automotive #ecommerce #aftermarket #autodealers #OEM #EV #electricvehicle #catalog #automanufacturing #distribution #like #marketing #subscribe #follow #remanufacturing Gideon Williams Lucas Welk, SRMP-R®

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