Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start-up and scale-up founders just like you to organise your channels, content and targeting to maximum effect.

In this article I outline how to position your brand within the market. This is a combination of looking at your competitors and your customer’s ‘alternatives’. Think of it like a football manager coming into a new job and identifying not only his team’s direct rivals, but also learning from successful clubs elsewhere.

Catch-up with previous episodes of Zonal Marketing at https://rb.gy/0ptalq

To find out more about Zonal Marketing, about me or my work, visit x-cmo.com.