Welcome to a new episode of Corporate Caffeine!

Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base. 

In today’s episode, they discuss:

- What’s changed in marketing recently? 

- Marketing strategies: are you pivoting or flailing? 

- Why does marketing often get ignored? 

- Daisy’s background and expertise in SaaS

- How to avoid sounding like your competition 

- How to write copy that actually connects with your customers

- Common mistakes in B2B marketing

- Why buyer personas need to be specific

- What is the role of active listening in marketing?

- The benefits of bringing in someone outside of the company

- Common mistakes businesses make in marketing 

- LinkedIn best practices