Kyle Duford is the Executive Creative Director/Agency Director at The Brand Leader. He specializes in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle’s unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands.

In this episode, he shares his experience and perspectives on how to develop powerful brand strategy frameworks that rapidly drive growth. Insights he shares include:

• How Kyle defines a brand and brand strategy
• Why you need brand strategy frameworks
• What kind of team players you need to build your brand strategy
• What to know before you start building out your brand strategy
• How to recognize you have a problem with your brand before it begins to affect the bottom line adversely
• Why the research stage is difficult for most businesses
• How do you approach research for your brand
• How to build your brand strategy frameworks
• The best ways to develop empathetic content to support your brand strategy frameworks
• and much much more...