The Super Bowl of Snacks. CPG Christmas. Whatever you call it, it's one of the most anticipated trade shows of the year. This is where deals are made, where dreams come true, where fortunes rise and fall.

And it's only a few days away.

Yes, this week we're going deep on The Natural Products Expo West (known by pretty much everyone as "Expo West").

In this episode, we go over everything from how to tweak your elevator pitch, to how make yourself memorable, to the real value of the show.

We start with this question - today is Monday. Expo starts Thursday. What should brands be doing right now to make the most of their Expo experience?

Have an idea for the show? Drop us a line! [email protected].

Brand Builder is a co-production of SnackNation and ForceBrands.