Are you spending too much time chasing the wrong leads? Perry Marshall, author of 8020 Sales and Marketing, reveals how to qualify buyers and focus on what matters most.

In this episode of the $4M Strategies™ podcast, Perry introduces the five power disqualifiers that every buyer must meet and explains how urgency ("bleeding necks") drives action. He also shares a unique method called "racking the shotgun" to quickly identify your best prospects.

Don't miss this insightful conversation on how to transform your sales process and focus on the 20% of efforts that deliver 80% of your results.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Connect with Perry:

LinkedIn: https://www.linkedin.com/in/perrymarshall

Facebook: https://www.facebook.com/perrymarshallcom

Instagram: https://www.instagram.com/perry.marshall/

X: https://x.com/perrymarshall

Get Your Copy of "80/20 Sales and Marketing": https://a.co/d/39jx1di

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2