Bradley Sutton is the Director of Training & Chief Evangelist at Helium 10, an all-in-one software suite for Amazon sellers. Prior to joining Helium 10, Bradley was a consultant for Amazon sellers. He is an Amazon selling ninja, with expertise in listing optimization and product launches.

Bradley has launched over 400 products for different companies, and in 2020 alone he has launched four different six-figure products. He is also the host of the Serious Sellers Podcast, one of the world’s most downloaded podcasts for Amazon sellers.

In this episode…

If you're a brand selling on the Amazon marketplace, you may sometimes notice a decline in your sales despite your consistent ad spend. This can be traced back to three different factors: the amount of traffic at the top of your sales funnel, the conversion rates of that traffic, and the pricing of your product. 

In order to accurately diagnose what is causing the decline of your sales, you should look at a number of different metrics on your seller dashboard. By evaluating the performance of your paid advertisements, your keywords, and your competition, you can better pinpoint the problem areas behind this unexpected drop. 

In this webinar by Buy Box Experts, host James Thomson talks to Bradley Sutton, the Director of Training & Chief Evangelist at Helium 10, about how to diagnose a drop in sales on Amazon. They share the metrics that brands should look at when this drop happens, the best strategies for tracking the performance of your competition, and the importance of securing your Amazon Prime eligibility. Stay tuned.