Join host Jane Bayler in this engaging podcast episode as she sits down with Mark Stiving, a renowned pricing expert with a wealth of knowledge and experience. 

Jane has brought Mark onto the Smart Connector podcast to change the way you and your team think about pricing and business as a whole.

In this episode, you'll gain invaluable insights into:

• Pricing Psychology: Delve into the psychological aspects that influence how customers perceive pricing. Learn how understanding consumer behaviour can shape your pricing strategies to drive better results.
• Value-Based Pricing: Discover the power of aligning your prices with the unique value your product or service provides. Mark shares strategies for effectively communicating the value proposition to customers and prospects.
• Winning at Higher Prices: Explore practical tactics for positioning your offerings in a way that justifies premium pricing. Mark's advice will help you build a compelling case for the increased value you bring to your customers.
• Adapting to Market Dynamics: Mark discusses the importance of staying agile in your pricing approach, especially in today's dynamic market landscape. Learn how to adjust your pricing strategies to accommodate shifts in demand and competition.
• Transformative Pricing Strategies: Uncover unconventional pricing strategies that can set you apart from competitors and create a lasting impact on your business's growth.

Tune in to elevate your pricing strategies and empower your business to achieve new heights of success.

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 

Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 

Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 

Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 

Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.

We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com 

Want to connect with Jane in person?

Book a clarity call here: https://idealclientsuccess.com/zoom30

Visit Jane’s website and connect on socials here: https://www.janebayler.com 

Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com