In this episode, I sat down with Dvir Reznik, VP of Marketing at C2A Security, to explore the evolving automotive technology landscape in Israel and discuss how companies can differentiate themselves with GenAI. We covered strategies to overcome cultural barriers, the pivotal role of data in unlocking the target customer journey, and the possibility of leveraging technology partners to scale GenAI initiatives. With over 15 years of experience in both startups and large enterprises, Dvir offered valuable insights on building a unique product voice, influencing decision-makers, and crafting global marketing strategies that resonate.