Episode 145: How to Dig Deep to Understand Your Ideal Clients with Erin Youngren

Today I'm talking with Erin Youngren, who runs three distinct photography brands along with her husband, Jeff: The Youngrens (https://theyoungrens.com), their associate brand, Clove & Kin (https://cloveandkin.com), and their commercial brand, Bauman Photographers (https://baumanphotographers.com). Erin walks us through her approach for digging deep to truly understand what our ideal clients value. She also tells us why she and Jeff chose to separate out their three brands rather than keeping them under one brand.

Access Erin's class to dig deeper on understanding your ideal client at https://theyoungrens.com/dreamie-class

This episode is supported by my course on Design Aglow, Virtual Product Sales, where you'll learn how to sell more prints in your business without in person sales (https://designaglow.com/products/virtual-product-sales-for-photographers), and by Big Picture CPA, an accounting team that specializes in photographers. Mention Photo Field Notes when you contact them for a free 15 minute call (https://photofieldnotes.com/product/book-free-15-minute-call-accountant).