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How to Discover Your Business Building Values


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Sally-Jo O'Brien helps people be braver in whatever they want to be braver in. For entrepreneurs, it’s about being braver in their approach and attitude about their business. She also helps with career transitions.
Sally Jo's friends call her "The Queen of Re-Invention." She’s had three big career and life shifts herself including her husband passing away in 2005.
In launching her coaching business Sally-Jo had to retrain herself and learn to coach. During the launch of Sally Jo’s coaching business, she was still doing some things in the food industry and those two things intersected. She started getting a lot of referrals for coaching and decided to go into that full-time.
LEVERAGE
Sally Jo leverages her time through group coaching.
She also leverages her time through Zoom. She uses it for coaching and for masterminds. Recently she led training for someone else’s mastermind through Zoom.
VALUES
During a career or business transition you need to reassess your values and figure out what’s important to you. Ask what’s important to me now? What do I care about now? Depending on the phase of life that you are in, what's important to you is changing. Constantly re-evaluate and determine what’s important, so that you can make good decisions.
There’s also a need to develop new rituals. Some of the rituals that you had when you worked for someone don’t always work when you are working from home, or for yourself.
ROUTINES AND RITUALS
Create routines and rituals that will support you getting work done.
Sally Jo says it helps to be around people that help you to move momentum forward.
One another way is to check in with someone each day. Sally Jo knows of someone who texts a supporting friend and tells them three things that they are going to get done each day.
Sally Jo had a coach that helped her transition from what she was doing as she was navigating a personal loss and she found it to be hugely valuable. This experience is what ultimately led her to be a coach too.
DISCOVER YOUR VALUES
To help discover your values think about a teacher or a coach that you loved and think about what it was about them that you admired. What did you like about them or what didn’t you like about them?
Or think of a character in a book who is a hero of yours. What are the characteristics of that character in the book? What will help you to start to mine for values that will shape your decisions and your business.
TV SHOW VALUES
Still, another question to ask to help you discover your values is to ask: if you were to star in your own award-winning television show what would be the name of the show be and why would people tune in to the show? What value would people get out of it?
CLIENT STORY
Sally Jo’s had a client that wanted to get out there and meet potential clients but realized that she was hiding. Sally Jo helped her discover what was going on and that led to a breakthrough.
We discuss "The Daring Way developed by Dr. Brune Brown. How shame comes into play in business and holds us back. You might be holding onto something that you think is wrong with you (shame)versus something that you did wrong. It’s an important distinction. “I made a mistake” versus “I am a mistake” (shame).
Sally Jo’s INSPIRATIONAL RESOURCE
Steven Pressfield "The War of Art" https://www.amazon.ca/War-Art-Steven-Pressfield-ebookand and "Turning Pro" https://www.amazon.ca/Turning-Pro-Steven-Pressfield-ebook/. about the gremlin of resistance which is always there when you are trying to make a transition or do something that it is really important to you.
Sally Jo’s WIF TOOLS
Evernote and Canva for creating documents. Book Like A Boss for booking coaching sessions
Sally Jo’s INSPIRING CAUSE
The Centre for Hope and Safety in New Jersey. http://www.hopeandsafetynj.org/ Helps families who are affected by domestic violence in many ways such as giving them safe shelter and food while they re-create their lives.
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FUELRADIO.COMBy Rod Janz

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