Ever wonder how a real estate guru pivots into offering the best coffee in Oakland? This week, we sat down with Ethan Ashley, the mastermind behind Kilovolt Coffee, and let me tell you, his story is not your typical grind.

Ethan takes us behind the scenes of building a successful coffee business, sharing the gritty realities, unexpected challenges, and the unwavering passion that fuels his success. Get ready for a raw, unfiltered conversation that'll leave you buzzing with inspiration and a serious craving for a perfectly brewed cup.

Ethan’s secret to success…

“I've seen businesses come and go, and the ones that thrive are the ones that genuinely care about their community and their people. Don't just chase profits; build something meaningful that adds value to the lives of others.”

This isn't just about coffee, it's about community, resilience, and forging your own path.

Stick around until the end where you'll hear Ethan share about his new brick-and-mortar store in West Oakland and launching a mobile coffee van.

Key Takeaways:

• Community is King: Kilovolt Coffee thrives on local loyalty and genuine connection with customers.
• Motivation Beyond Money: Invest in your people - happy employees translate to happy customers. Find ways to support your staff and their passions.
• Opportunity in Oakland: Turn the negative media narrative into your opportunity, Oakland is ripe with entrepreneurial potential.
• Pay Yourself First: Ensure you're taking care of yourself amidst the challenges.